86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a medical professional.

Young people (age 18-35) are much more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

82 Percent Of Customers Visit Review Sites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Facts About Business Product Or Services.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Software Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your customers establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

83% Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs