63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the large majority of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Because They Desire To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Visit Review Websites.

Users come since they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

70 Percent Of Consumers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to educate others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers