61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of companies have great and awesome rankings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an indisputable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick an attorney or a physician.

Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Company

This stat is one of many that illustrate the importance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your customers happy is more vital than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for services with an ideal five star rating.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There's no way around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

15% Of People Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista