73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have actually asked 66% of all clients to post a review on their company.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating really helps your overall score.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients well typically succeed, review sites help make sure of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings statistics, we learnt that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews World Wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal