83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take note of consumers' suggestions online.

Source: Statuslabs

Over Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is among numerous that highlight the significance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers pleased is more vital than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for organizations with an ideal five star rating.

Source: Brightlocal

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of possible consumers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

89% Of Consumers Review A Companies Replies To Reviews

Not only do most shoppers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews go on without a response. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the large majority of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

89% Of Individuals Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, folks prefer to read reviews on their cell phones.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista