77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or an attorney.

Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as recommendations from family and friends.

Source: Brightlocal

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the huge effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Many Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score in fact helps your overall score.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers well normally succeed, review websites help ensure of that.

Source: Statuslabs

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal