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53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Just 6% Of Customers Do Not Trust Consumer Reviews At All
According to client review statistics, a whopping 19 percent of customers always trust online reviews and never a purchase without reading reviews first.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Given that the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.
Although we now understand why client reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
The Average Review Length Has Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall score.
According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
82 Percent Of Customers Go To Review Sites Due To The Fact That They Wish To Purchase A Service Or An Item And Want To Get The Truth About Business Services And Products.
Review websites are locations that people go to get the truth about a business, service or product . Since they have actually already formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
89% Of Customers Browse A Businesses Responses To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal