52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your customers creates trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

The Typical Review Length Has Actually Become 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews All Over The World

Google remains in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

89% Of Shoppers Want To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, folks prefer to read reviews on their phones.

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs