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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.
Source: RevLocal
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Consumers Would Likely Post A Review If They Were Asked
More than a 35% would submit a review to educate others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the large majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Disappointed Customers Will Return To A Company
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Google Accounts For 57.5% Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Customers Could Invest 31% More With A Business That Has Terrific Reviews
Take notice of this statistic. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lot Of Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score really helps your overall rating.
According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Normally, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a physician or a legal representative.
Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters