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More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as advice from loved ones.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
The Majority Of People Aged 25-34 Posted Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Generally, 142 million consumers visit Yelp every month. This is as excellent a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
Reviews have a huge effect on their decision when customers have to select a solution provider.
Source: DemandGenReport
89% Of Customers Choose To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their mobile devices.
Source: Statista