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Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to customer review data, a tremendous 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out a lot more reviews to get an idea of how business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews
Take notice of this statistic. The better other users describe your service or product, the more cash you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats suggest a business's reputation does not affect just the clients. Prospective team members also look at ratings and take a look at reviews.
Source: Deloitte
Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
The Average Review Length Has Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the very same weight as suggestions from friends and family.
Source: Brightlocal
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the potential customers are searching for. Almost a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz