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More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online ratings stats, we found out that a company needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
95% Of Disappointed Customers Will Go Back To A Company If A Business Deals With Issues Rapidly And Efficiently
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.
Although we now understand why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as guidance from friends and family.
Source: Brightlocal
Consumers Might Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users describe your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our buying decisions.
According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business.
Source: RevLocal
49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
USA Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have good and exceptional rankings. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
89% Of Clients Browse A Companies Replies To Reviews
Not only do many individuals read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks