95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74% Of Local Companies Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings data, we found out that a company needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a third of customers state composed reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can just presume when it concerns trust.

Source: Review Trackers

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly typically flourish, review websites help make sure of that.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Over Half Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal

A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center