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Customers Might Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone
Only 6% Of Customers Don't Trust Client Reviews At All
According to customer review stats, a whopping 19% of consumers always rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
95% Of Disappointed Clients Will Return To A Company If A Business Deals With Issues Rapidly And Efficiently
Customers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Favorable Reviews Encourage 68% Of Customers To Use A Local Business
Given that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust ads select to focus on clients' recommendations online.
Source: Statuslabs
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall score.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
89% Of Customers Browse A Companies Replies To Reviews
Not only do many shoppers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your clients creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are going to spend more cash with a business.
Source: Statuslabs
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall 2 out of 3 companies have great and exceptional ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs