83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings stats, we learnt that a company requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

89% Of Customers Want To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, consumers choose to read reviews on their phones.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Almost a third of consumers state written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal