71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a doctor or an attorney.

Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we found out that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as recommendations from family and friends.

Source: Brightlocal

83% Of All Younger Clients Were Invited To Post A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the prospective customers are searching for. Almost a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly generally flourish, review websites help make sure of that.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista