54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online scores data, we learnt that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Online Item Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two thirds of companies have good and exceptional rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select an attorney or a medical professional.

Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When customers have to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Just 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review data, a massive 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista