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63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing preferences.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as recommendations from friends and family.
Source: Brightlocal
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers check out Yelp monthly. This is as excellent a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now know why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall two thirds of businesses have great and exceptional ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers well generally flourish, review websites help make sure of that.
Source: Statuslabs
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how eye-catching your marketing is, you still need client reviews. There is no way around it. Consumers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine