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77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Online Product Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
82 Percent Of Consumers Visit Review Sites Because They Want To Acquire An Item Or A Service And Wish To Get The Facts About Business Products And Services.
Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
83% Of All Young Buyers Were Invited To Submit A Review Recently
Of those asked, 80% of clients did post a review. Overall, companies have asked 66% of all clients to give a review on their business.
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use An Organisation
This stat is among numerous that highlight the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your clients happy is more important than ever.
57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for organizations with a perfect five star score.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a company's reputation doesn't impact just the consumers. Prospective team members likewise take a look at scores and read reviews.
Source: Deloitte
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a huge effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% boost.
Source: RevLocal
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social reviews statistics, Facebook affects more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.
Source: Review Trackers