70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a doctor or a legal representative.

Younger people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are searching for. Nearly a third of customers say composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the vast majority of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your clients builds their trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Because They Want To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.

Review sites are places that customers go to get the truth about a business, service or item . Users come since they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

89% Of Clients Review A Companies Feedback To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal