Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to pay attention to customers' recommendations online.

Source: Statuslabs

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine