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Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more genuine which is what the potential clients are searching for. Practically a third of consumers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.
Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to pay attention to consumers' recommendations online.
Source: Statuslabs
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as guidance from friends and family.
Source: Brightlocal