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Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our purchasing preferences.
According to social reviews stats, Facebook affects more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to rely on a local business.
Source: RevLocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Customers Prefer To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, consumers choose to read reviews on their cell phones.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score statistics show people value the viewpoint of peers more than any other material.
Source: Collective Bias
82% Of Customers Visit Review Websites Since They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.
Review sites are places that people go to get the truth about a business, service or product . Users come because they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Shared On Twitter Can Improve Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
89% Of Clients Browse A Companies Reactions To Reviews
Not only do many clients check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal