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83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of clients' recommendations online.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the vast majority of customers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
Only 6% Of Consumers Don't Rely On Customer Reviews At All
According to customer review data, a whopping 19 percent of customers constantly rely on online reviews and never a buy without checking out reviews initially.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when customers have to pick a service provider.
Source: DemandGenReport
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
Reviews Published On Twitter Can Increase Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two-thirds of companies have excellent and awesome ratings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a company's reputation doesn't impact just the clients. Prospective employees also look at ratings and read reviews.
Source: Deloitte
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews remain without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers