Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation doesn't impact simply the consumers. Prospective team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs