Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

15 Percent Of Customers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective customers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70 Percent Of Customers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats show the general appeal of a site can only presume when it comes to trust.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review stats, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need client reviews. There's no other way around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Buyers Choose To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their phones.

Source: Statista

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of client reviews go on without a reply. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Since the huge majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a physician.

Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal