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Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Generally, 142 million customers check out Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have excellent and awesome ratings. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a legal representative or a medical professional.
Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
83% Of Clients Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat customers fairly generally succeed, review sites help make certain of that.
Source: Statuslabs
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra