If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Service

This stat is one of many that show the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more crucial than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for services with a perfect five star rating.

Source: Brightlocal

US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective clients are looking for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

The Majority Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

83% Of All Young Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did submit a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.

Although we now know why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

77% Of Consumers Would Certainly Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your customers builds their trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs