Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the very same weight as guidance from family and friends.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Nearly a third of customers state written reviews are the only feature that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone