Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Just 6% Of Consumers Do Not Rely On Client Reviews At All

According to customer review stats, a massive 19% of customers always trust online reviews and never a buy without reading reviews initially.

Source: Statista

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

89% Of Consumers Read A Companies Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'very often'.

Source: Trust You

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two thirds of businesses have great and awesome ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

89% Of Buyers Like To Read Reviews On Their Smartphones

Be it via an app or a mobile internet browser, most people prefer to read reviews on their mobile phones.

Source: Statista

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

United States Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

70 Percent Of Consumers Choose To Discover A Business Via Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz