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Reviews Shared On Twitter Can Help Grow Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of prospective consumers won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
89% Of Buyers Choose To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to select a solution provider.
Source: DemandGenReport
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Do not depend on that fact alone.
Source: Brightlocal