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53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users describe your product or service, the more cash you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to consumer review data, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select a physician or a legal representative.
Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal