Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a physician.

Young people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

15% Of Visitors Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential clients will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the vast bulk of consumers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall 2 out of 3 companies have great and outstanding ratings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal