Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

82 Percent Of Customers Visit Review Sites Since They Wish To Purchase A Service Or An Item And Wish To Get The Facts About The Businesses Services And Products.

Review websites are locations that people go to get the facts about a service, item or business. Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would submit a review to educate others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When consumers have to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation doesn't impact just the clients. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the huge bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If A Company Deals With Issues Quickly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You