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70% Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
89% Of Clients Browse A Companies Feedback To Reviews
Not only do most shoppers read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Generally, 142 million consumers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use An Organisation
This stat is one of numerous that highlight the importance of online scores. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.
57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked only for services with a best five star rating.
Source: Brightlocal
77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
15% Of Users Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of prospective clients will not even think about working with a company they can't find opinions about.
Source: Statuslabs
61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have great and outstanding rankings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose an attorney or a physician.
Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
95% Of Disappointed Consumers Will Go Back To A Company If A Company Takes Care Of Problems Rapidly And Effectively
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday