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53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your clients builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.
As you might anticipate, customers who feel this way are happy to spend more money with a business.
Source: Statuslabs
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically two thirds of companies have excellent and awesome rankings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Over Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
77% Of Customers Would Certainly Submit A Review If They Were Asked
More than a 35% would post a review to educate others about their customer experience and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their decision making process.
Source: Podium
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal