Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the vast majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Clients Review A Businesses Feedback To Reviews

Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the potential consumers are searching for. Nearly a third of customers say written reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Corresponding with your clients develops trust. Even something like responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.

Although we now understand why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz