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89% Of Customers Want To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, clients choose to read reviews on their mobile devices.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews typically bring the very same weight as guidance from loved ones.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Service Provider
When clients need to pick a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall 2 out of 3 businesses have excellent and awesome ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Service
This stat is one of numerous that highlight the significance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.
57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for businesses with an ideal five star rating.
Source: Brightlocal
USA Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.
Source: Statista
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270 Percent
User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
Most Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.
Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
89% Of Consumers Review A Companies Replies To Reviews
Not only do many clients read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal