86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the large bulk of customers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15% Of Clients Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we found out that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business

This stat is among lots of that illustrate the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for companies with a perfect five star rating.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra