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73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be clients are searching for. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
If A Company Handles Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Business
Clients do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
89% Of Consumers Review A Businesses Responses To Reviews
Not only do a lot of clients read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Given that the large majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
United States Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really make use of them.
Although we now know why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz