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Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the vast bulk of customers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review stats reveal the general appeal of a website can only presume when it comes to trust.
Source: Review Trackers
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a third of customers state written reviews are the only feature that makes them think the sites' reviews are helpful and relevant.
Source: Fan and Fuel
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a medical professional or an attorney.
Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of All Younger People Were Invited To Leave A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the worth of being informed. User-generated material has an unassailable impact on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.
Source: RevLocal
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
15% Of Visitors Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of potential consumers will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs