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89% Of Clients Choose To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, folks prefer to read reviews on their cell phones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
82 Percent Of Consumers Visit Review Sites Because They Want To Buy An Item Or A Service And Wish To Get The Facts About Business Product Or Services.
Review websites are locations that people go to get the truth about a business, service or item . Users come since they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The better other users describe your product and services, the more money you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews typically carry the same weight as guidance from friends and family.
Source: Brightlocal