60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something like responding to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats show the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Because the huge bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a physician.

Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible consumers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Because They Want To Buy An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a third of consumers state composed reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as guidance from friends and family.

Source: Brightlocal