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64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of Customers Do Not Trust Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to focus on clients' suggestions online.
Source: Statuslabs
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking really helps your overall score.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews go on without a response. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your clients builds their trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are going to invest more cash with a company.
Source: Statuslabs
89% Of Customers Browse A Companies Replies To Reviews
Not only do most consumers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation does not affect just the consumers. Prospective team members also take a look at scores and read reviews.
Source: Deloitte
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get a clear view of how the business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
Only 6% Of Consumers Don't Rely On Client Reviews At All
According to client review stats, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social media reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal