72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation doesn't impact just the clients. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Over Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Due To The Fact That They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Review sites are places that customers go to get the facts about a business, service or item . Users come because they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal