61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of companies have exceptional and great rankings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

73% Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Since the vast bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as advice from loved ones.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If A Company Handles Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no way around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra