30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

89% Of Clients Review A Companies Feedback To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we discovered that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically 2 out of 3 businesses have excellent and good rankings. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There is no way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers