Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Because They Want To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Go To Review Websites.

Users come since they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Communicating with your consumers creates trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are going to spend more cash with a company.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't impact just the consumers. Prospective team members likewise look at ratings and read reviews.

Source: Deloitte

89% Of Customers Review A Businesses Replies To Reviews

Not only do most individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that show the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with a perfect five star rating.

Source: Brightlocal