Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of companies have excellent and exceptional rankings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not affect just the consumers. Potential employees also take a look at scores and read reviews.

Source: Deloitte

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal