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The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Normally, 142 million customers go to Yelp monthly. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista
A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat customers honorably normally prosper, review websites help make certain of that.
Source: Statuslabs
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
95% Of Disappointed Consumers Will Return To A Company If A Company Makes An Effort To Solve Problems Rapidly And Effectively
Clients don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83 Percent Of Customers Do Not Rely On Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads choose to take note of clients' suggestions online.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics suggest a company's reputation does not impact just the customers. Prospective team members also look at rankings and take a look at reviews.
Source: Deloitte